Comments on: Trigger words versus Customer Carewords http://www.goodusability.co.uk/2008/10/trigger-words-versus-customer-carewords/ Wed, 28 Jul 2010 11:54:50 +0000 hourly 1 http://wordpress.org/?v=3.0 By: jeffatrackaid http://www.goodusability.co.uk/2008/10/trigger-words-versus-customer-carewords/comment-page-1/#comment-2538 jeffatrackaid Thu, 11 Mar 2010 15:55:15 +0000 http://www.goodusability.co.uk/?p=220#comment-2538 Great tips. Recently I used www.usertesting.com to get feedback on our new site. In the test script I asked users to find item X and ask for more information. I soon learned that the words "get started" caused confusion. Changing these to "contact us" eliminated that confusion. Simple but powerful stuff. Great tips. Recently I used http://www.usertesting.com to get feedback on our new site. In the test script I asked users to find item X and ask for more information. I soon learned that the words “get started” caused confusion. Changing these to “contact us” eliminated that confusion. Simple but powerful stuff.

]]> By: David Hamill http://www.goodusability.co.uk/2008/10/trigger-words-versus-customer-carewords/comment-page-1/#comment-1903 David Hamill Mon, 22 Jun 2009 08:52:38 +0000 http://www.goodusability.co.uk/?p=220#comment-1903 Hi Eric. Absolutely. As mentioned, if you place some importance on these words, there is social pressure that influences their response. Hi Eric. Absolutely. As mentioned, if you place some importance on these words, there is social pressure that influences their response.

]]> By: Eric Scheid http://www.goodusability.co.uk/2008/10/trigger-words-versus-customer-carewords/comment-page-1/#comment-1902 Eric Scheid Mon, 22 Jun 2009 07:49:31 +0000 http://www.goodusability.co.uk/?p=220#comment-1902 re: "the words people search with may not always be those they like to see when they visit a website" ... or more pertinently it may be the case that the words people search with may not always be those they __SAY__ they like to see when they visit a website. That is, the answers they give may be modified to be "socially acceptable" (including aspirational). re: “the words people search with may not always be those they like to see when they visit a website”

… or more pertinently it may be the case that the words people search with may not always be those they __SAY__ they like to see when they visit a website. That is, the answers they give may be modified to be “socially acceptable” (including aspirational).

]]> By: Dan Waldron http://www.goodusability.co.uk/2008/10/trigger-words-versus-customer-carewords/comment-page-1/#comment-5 Dan Waldron Sat, 25 Oct 2008 21:16:16 +0000 http://www.goodusability.co.uk/?p=220#comment-5 Well said… Great information, keep up the great work! Well said… Great information, keep up the great work!

]]>