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Information architecture

Your information architecture (IA) is the structure and naming that you use on your website. It is also the name given to the process of creating your site’s IA. An intuitive IA will increase the usability of your website.

How does it work

There are a variety of established techniques for creating an information architecture. Many people use a process called card-sorting. However, I personally don’t have much faith in this technique. Instead I prefer to test a theoretical IA using categorisation testing.

Categorisation testing

In categorisation tests, participants are asked to find pieces of information by choosing an option from the top level of your site’s IA (they are only shown the options, not the website). We then proceed to test the 2nd level, then the 3rd level and so on. This tells us how intuitive your site’s IA is and where the problems exist.

When to do categorisation testing

You should do categorisation testing when you are creating a site structure or revising an existing one.

Information architecture

How does it work

Categorisation testing

When to do categorisation testing

How much does it cost?

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