What’s in a name?
Posted November 3rd, 2008 by David HamillI noticed an advert the other day for Channel 4 Watch online internet catch-up service. It reminded me of a common problem on the web – branding things with names that nobody understands. Channel 4 have done the right thing. Their offering is the Ronseal Quick Drying Wood Stain of the catch-up TV world. So [...]
Tags: catch-up TV, iPlayer, navigation, trigger words


