Tag Archives: e-commerce

What difference does colour make?

Posted on 16 September, 2009 by David Hamill

Many organisations limit the success of their websites, purely because their branding guidelines do not provide enough colours for designers to utilise. In this post I’ll show you how a limited colour palette can affect the success of a website. … Continue reading →

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Good call-to-action buttons

Posted on 6 April, 2009 by David Hamill

I recently wrote an article for UXBooth about call-to-action buttons. In the article, I discuss the following factors: Prioritisation Language Positioning Colour Size Restraint You’ll need to read the article on the UXBooth website if you want to get access … Continue reading →

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The increasing importance of usability in e-commerce

Posted on 10 February, 2009 by David Hamill

The world is facing a massive financial downturn, so doing business over the internet makes more sense now than it ever did. In order to succeed, retail businesses should pay more attention to the usability of their websites. Why the … Continue reading →

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