Many organisations limit the success of their websites, purely because their branding guidelines do not provide enough colours for designers to utilise. In this post I’ll show you how a limited colour palette can affect the success of a website.
Good calls-to-action
I recently wrote an article for UX Booth about Good call-to-action buttons. In it I [...]
Tags: e-commerce, navigation
I recently wrote an article for UXBooth about call-to-action buttons. In the article, I discuss the following factors:
Prioritisation
Language
Positioning
Colour
Size
Restraint
You’ll need to read the article on the UXBooth website if you want to get access to those pearls of wisdom.
Tags: e-commerce, forms, navigation, shameless self-publicity
The world is facing a massive financial downturn, so doing business over the internet makes more sense now than it ever did. In order to succeed, retail businesses should pay more attention to the usability of their websites.
Why the increased focus on e-commerce?
It’s cheaper for customers
We’re likely to be buying on the internet more often, [...]
I'm a freelance usability consultant.
I'm based in Scotland, in between Edinburgh and Glasgow. But I work all over the place.
