Trigger words versus Customer Carewords
Posted October 25th, 2008 by David HamillI was discussing Gerry McGovern with a friend recently. We both like the way he writes about good web content. However my friend felt that he couldn’t really see a difference between Customer Carewords and Jared Spool’s trigger words. They are both similar I agree, but I think there are differences. I’ll attempt to describe [...]
Tags: Gerry McGovern, Jared Spool, navigation, trigger words, Usability testing, web writing
