When you’ve spent lots of time planning a website, it’s easy to forget that most of the people who arrive at it for the first time, will never have heard of it. You need to make the proposition obvious on the homepage. Rather than pointing out sites that get it wrong, I’m going to provide [...]
Using 1,2,3 links is often a result of lazy web design. In many cases, it’s the web equivalent of asking your users to rake through bargain bins. They don’t know what’s in each bin, they have to rummage through them in order to find out. Often however, 1,2,3 links are the most appropriate option. I [...]
Tags: iPlayer, navigation, search, trigger words
I noticed an advert the other day for Channel 4 Watch online internet catch-up service. It reminded me of a common problem on the web – branding things with names that nobody understands. Channel 4 have done the right thing. Their offering is the Ronseal Quick Drying Wood Stain of the catch-up TV world. So [...]
Tags: catch-up TV, iPlayer, navigation, trigger words
I'm a freelance usability consultant.
I'm based in Scotland, in between Edinburgh and Glasgow. But I work all over the place.
