Tag Archives: Jared Spool

Trigger words versus Customer Carewords

I was discussing Gerry McGovern with a friend recently. We both like the way he writes about good web content. However my friend felt that he couldn’t really see a difference between Customer Carewords and Jared Spool’s trigger words. They … Continue reading

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I’m sick of being spammed by Jared Spool

I recently unsubscribed myself from the newsletter from User Interface Engineering. It’s not because I don’t like reading the articles, I do. I recommend that anyone with an interest in usability reads the site’s articles. These days I just go … Continue reading

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