Tag Archives: trigger words

Don’t say ‘click here’ on link text

Posted on 19 January, 2009 by David Hamill

You should never need to write ‘click here’ on your links. This post explains the reasons why. Your links should be obvious In a previous post I advised you to let your hyperlinks shine. This is because your links should … Continue reading →

Posted in Uncategorized | Tagged navigation, trigger words, web writing | 32 Comments

Easy as 1,2,3?

Posted on 12 January, 2009 by David Hamill

Using 1,2,3 links is often a result of lazy web design. In many cases, it’s the web equivalent of asking your users to rake through bargain bins. They don’t know what’s in each bin, they have to rummage through them … Continue reading →

Posted in Uncategorized | Tagged iPlayer, navigation, search, trigger words | 27 Comments

What’s in a name?

Posted on 3 November, 2008 by David Hamill

I noticed an advert the other day for Channel 4 Watch online internet catch-up service. It reminded me of a common problem on the web – branding things with names that nobody understands. Channel 4 have done the right thing. … Continue reading →

Posted in Uncategorized | Tagged catch-up TV, iPlayer, navigation, trigger words | Leave a comment

Trigger words versus Customer Carewords

Posted on 25 October, 2008 by David Hamill

I was discussing Gerry McGovern with a friend recently. We both like the way he writes about good web content. However my friend felt that he couldn’t really see a difference between Customer Carewords and Jared Spool’s trigger words. They … Continue reading →

Posted in Uncategorized | Tagged Gerry McGovern, Jared Spool, navigation, trigger words, Usability testing, web writing | 4 Comments

Sub-headers are navigation

Posted on 22 October, 2008 by David Hamill

Using good sub-headers will help your users find the information they are looking for. It’s like navigation but without the clicking and the cool roll-over effects. Sub-headers help users decide whether to stay Your web pages will not be read … Continue reading →

Posted in Uncategorized | Tagged navigation, tips, trigger words, web writing | 5 Comments

Trigger images in catch-up TV

Posted on 21 October, 2008 by David Hamill

Many UK TV broadcasters now have catch up TV on their websites. I’ve worked on a few of these projects myself. Images tend to feature heavily in the design of such sites and are usually pretty useful. When you’re looking … Continue reading →

Posted in Uncategorized | Tagged catch-up TV, navigation, tips, trigger words | 1 Comment