Tag Archives: web writing

Providing contact details

Posted on 15 June, 2009 by David Hamill

So you’ve got a lovely website where your customers can get all sorts of useful information. But sometimes they just want to call you or email you with a question. The approach you take to being contacted can have a … Continue reading →

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FAQ usability

Posted on 12 May, 2009 by David Hamill

Frequently Asked Questions (FAQs) are a very popular way of providing the answer to users’ questions. In this post I give you some tips to help you provide a better user experience with your FAQs. Do you even need them? … Continue reading →

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Good pathway pages

Posted on 7 April, 2009 by David Hamill

Your website is just a series of inter-linked pages, but some of those pages are very different from others. In this post, I’m going to talk about pathway (or gateway) pages. I want to help you to identify pathway pages … Continue reading →

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10 tips for writing 10 tips articles

Posted on 23 March, 2009 by David Hamill

I thought it would be fun to write 10 tips for people who write 10 tips articles. The title is a bit of a joke, but hopefully you’ll find the tips themselves quite useful. So here goes. 1. Stick to … Continue reading →

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Don’t say ‘click here’ on link text

Posted on 19 January, 2009 by David Hamill

You should never need to write ‘click here’ on your links. This post explains the reasons why. Your links should be obvious In a previous post I advised you to let your hyperlinks shine. This is because your links should … Continue reading →

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Short and simple sentences

Posted on 5 January, 2009 by David Hamill

When you’re writing for the web, try to keep your sentences under 20 words in length. Your content will be easier to read this way. This is because it’s easier to read a few short sentences than it is to … Continue reading →

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Writing numbers – quick tip

Posted on 8 December, 2008 by David Hamill

When you include numbers on your website, use numerics rather than spelling out the word. It’s quicker for your user to digest. It also works better when the number is the main thing your user is looking for. Try it … Continue reading →

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Trigger words versus Customer Carewords

Posted on 25 October, 2008 by David Hamill

I was discussing Gerry McGovern with a friend recently. We both like the way he writes about good web content. However my friend felt that he couldn’t really see a difference between Customer Carewords and Jared Spool’s trigger words. They … Continue reading →

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Sub-headers are navigation

Posted on 22 October, 2008 by David Hamill

Using good sub-headers will help your users find the information they are looking for. It’s like navigation but without the clicking and the cool roll-over effects. Sub-headers help users decide whether to stay Your web pages will not be read … Continue reading →

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Is it web writing or just good writing?

Posted on 6 October, 2008 by David Hamill

I was having a conversation with a friend today about writing for the web. I’d given him a bit of advice in the past about how to write good web content. I must have done something right because that advice … Continue reading →

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